'SO ME'

I found this video last year and watched it over and over again.
It was directed by 'So Me', 'Ed Banger Records' art director and another DJ on their books.
He's used 80's style gradient chrome typefaces inspired by logos of familiar companies, such as HBO, Universal studios and 20th Century Fox to name a Few.
The lyrics are typed up on screen in an inventive, smooth and very colourful way.

He also directed another Justice video...



The D.A.N.C.E video features colourful imagery and typography as a contrast to a black and white video.



'So Me' is a designer who has always really inspired me, I think he will feature quite a lot in this Design Context blog...