Wednesday, 27 October 2010

T-shirt ideas... lyrics

These are examples of lyrics printed onto t-shirts. I need to decide the layout and typography. Hand-written font or computer generated?!

Different ways of combining image and type...

Simply putting white text over an image is often very successful at portraying a message and what I need to say... could be too simple however, I want to come up with a clever way to combine the two. A more subtle way...
This, again is a simple way of combining the two, by simply using hand-written text over a chosen image to portray a message.
I like the effect of simply plastering on type onto an image to add depth and a hand-made feel to it. The message needs to add to the image however.
When I first came up with my chosen rationale for the brief, this was the kind of subtle idea I wanted to go with... type behind image, so it's a little more complicated to depict what the image is.

Following my idea, I went to a fellow student and asked  how one would go about layering up like this...  and I am now quite confident with the method on photoshop. Examples to follow...

Wednesday, 20 October 2010

What is Good- Concept rationale

GOOD IS... selfless acts of 'heroism'

1) Gives people hope that there is good/good people out there.
2) Someone to idolise
3) Worthy recognition
4) Inspires social change
5) Improves human behaviour

I INTEND TO promote acts of selflessness TO A GROUP OF commuters THAT will respond to a campaign located specifically on public transport using song lyrics as a visually engaging and thought provoking message.

IN ORDER TO ACHIEVE THIS I WILL PRODUCE large and small-scale posters/billboards, a range of t-shirts and advertising in the metro promoting this message.
THS WILL BE PRODUCED USING lithography and maybe rotogravure printing methods... and screen printing for the t-shirt range.

Tuesday, 19 October 2010

Public transport advertising

Following my decision as to what I want to do for this brief I have been looking at different ways of advertising on public transport.
I was thinking of advertising in tube stations in London and actually on to the trains themselves as, when people are sitting about waiting, they generally look at what is around them, even if sometimes it is subconsciously, it goes in. I remember a certain advert from years ago just from it being repeated constantly throughout the underground system.
Advertising on buses is a tricky print procedure, but it is effective, take these two successful campaigns, simple but genius. These would definitely stick in people's minds, effective.

Monday, 18 October 2010


This was an advertising campaign that I remember from a tube in London from years ago. It had a deep impact on my ideas for this project...
I thought it was a really clever use of lyrics to add impact to a message. It is advertising volunteer places in the metropolitan police force. Taking time out of someone's usual work schedule to volunteer for the police.
The tag line "last night a DJ saved my life" is a very well known lyric which makes people think "why is this up on this poster?" and then it clicks.
I want to use this as inspiration for my project, maybe build on it and use lyrics based on heroes and heroic acts which make people think and adds to my message.

To add depth to the advert, when it gets dark and the image lights up... a shadow image shows up over the initial poster to symbolise police brutality and enforces the need for these volunteers.

Target audience - commuters

Following my research and findings about random 'heroic' acts of selflessness, I have decided to focus on a very dangerous aspect of our society today.
Although it shouldn't be, our public transport system is a place of crime, from terrorist attacks, to stealing. Being enclosed in an underground train is often a place of unease. People keep to themselves and their belongings close by. I feel this is a perfect place to start advertising my campaign, to make people aware of what is going on around them... and to make them think about helping someone out.
There is also the boredom aspect of commuting, doing the same trip every working day... boredom ensues and you do anything to keep your mind occupied, including reading billboards and advertisements and consequently thinking about their content.

Tuesday, 12 October 2010

Ideas for a final idea...

Following my research into heroes I have decided to inform people and promote acts of selflessness. I have read about so many true-life heroes and want to try and encourage people to act in a selfless manor on a more regular basis.
These acts do not need to be life-changing, just anything, not pre-meditated, to make someone's day/life better without any self gain. Even promoting friendliness on public transport which I have discovered is not something that happens a lot in the UK.

Wednesday, 6 October 2010

Real life 'Superheroes'

There is an entire cult surrounding being a true-life superhero, the kind a child dreams about being... a masque'd vigilante out to save the world the only way they can.
A film was made about this as well.
'Kick Ass'

These are a few of the many stories I have read about people getting dressed up and performing good deeds.

  • Terrifica, a New York City-based woman who patrols bars and parties in an effort to protect inebriated women in danger of being taken advantage of by men. Since the mid-1990s, Terrifica has donned a golden mask, Valkyrie bra, blonde wig, red boots and cape, to distract the men she tries to dissuade from seducing drunk young women. She carries a utility belt containing pepper spray, a cell phonelipstick, a camera to photograph alleged predators, a journal, Terrifica fortune cards, and Smarties for energy. Terrifica has an arch-nemesis, a self-proclaimed philanderer who calls himself Fantastico
  • Angle-Grinder Man, a British self-described "wheel-clamp superhero" who uses an angle grinder to cut wheel clamps off vehicles which have been clamped in Kent and London. He works pro bono, seeking neither recognition nor thanks
  • Polarman of IqaluitCanada, whose primary interests are shoveling the snow off sidewalks during the day, and patrolling the streets for criminals at night.
  • "Team Justice," a group of costumed superheroes giving Christmas gifts to the homeless

True life hero stories... Prisoner of War describes the man who helped him

WWII POW Remembers Who Saved Him

RINDGE, N.H. (AP) -- Ralph Lavoie remembers just how close he came -- twice -- to being among those honored as America's war dead. And he remembers a buddy who defied a German guard to keep him alive.

First, as a gunner on a B-17 bomber, Lavoie barely had time to parachute out of his falling plane before it crashed in December 1943.

Then for 14 months, he faced the fear of death as a prisoner of war at Stalag 17-B in Austria, the camp that inspired a movie of the same name and the television comedy ``Hogan's Heroes.''

``We heard stories that Hitler said: `Kill all the prisoners,' and we waited for it to happen,'' the 78-year-old Lavoie said last week. ``There always was the constant threat that the Germans would say, `Why are we feeding these guys?'''

Last month, cancer claimed the man Lavoie and other POWs picked to be their camp leader -- a man they credit with keeping them alive.

He was Kenneth Joseph Kurtenbach of Waterloo, Iowa, a sergeant also shot down on a bombing run. Kurtenbach, known as Kurt, helped organize the POWs, was their confidant and their representative to the Germans. He was also a savior the night Lavoie and fellow POW Jim Proakis tried to escape.

A hail of gunfire stopped them, killing Proakis and wounding Lavoie. A German soldier, noticing Lavoie had survived, shot him in the shoulder, neck, ribs and cheek. Lavoie rolled on the ground, trying to dodge the bullets.

``The whole object was to kill us both, then in the morning, at roll call, bring the boys out and say, `This is what happens. You try to escape, you die,''' he said.

But ``Kurt and the boys were at the end of the compound, fighting with the Germans to let him come down and see if either of us was alive,'' Lavoie said. ``One German hit him in the mouth with a rifle butt.''

Eventually, Kurtenbach came down with a stretcher and helped carry Lavoie to an aid station. It was an act that Lavoie believes saved his life, though Kurtenbach had already earned the admiration of fellow POWs by then.

``He was only 19 and I saw him stand up to German generals,'' Lavoie said. ``Because of his forcing them to do as much as he could get them to do to improve conditions, we survived.''

Lavoie is one of the organizers of an effort to spread the word about Kurtenbach's bravery and let former colleagues know of his death.

``I'm not the hero of the story,'' Lavoie said. ``I'm proud to be part of it, but Kurt is the hero.''

In the decades after the war, Kurtenbach's homes in Iowa and Tucson, Ariz., saw a constant parade of POW visitors.

``His POW buddies were always his greatest admirers,'' said Kurtenbach's widow, Myrtle, in a telephone interview. ``Those people were so close. The fact that he never lost any connection with most of them during the rest of their lives is amazing to me.''

She said her husband didn't consider himself special, though he appreciated his buddies' admiration.

``He felt that being elected ... kept him sane and gave him more to do while in the camp, which made it easier for him.''

Her husband didn't talk much with his children about his war exploits, who have come to know them from the aging POWs who now gather often to reminisce, Mrs. Kurtenbach said. But her husband began a written narrative of his experiences last year, and ``told me to make sure I got it out and gave it to the kids,'' she said.

True life hero stories...

Strangers Unite To Save Twins

MIAMI (AP) - For Claudia Cox and her 22-month-old twins, a weekend vacation nearly ended in tragedy before it had even begun.

Ms. Cox, her infants and two friends were driving from Miami to Naples across ``Alligator Alley'' - a highway cutting through the Everglades bordered by canals teeming with gators and other wildlife - when the right front tire on their car exploded.

The four-door car careened out of control, smashed through a chain-link fence and flipped, landing upside down in a canal.

Within seconds, a torrent of murky water filled the car.

``The only thing going through my mind was 'Oh God, my babies,''' said Ms. Cox, a 23-year-old Miami resident.

The twins, Kendia and Kenisha, were strapped to their child seats, trapped underwater.

Guy Burnett, his wife Hanna, and their two children also were headed west on Alligator Alley that Sunday, June 13, for a day trip to Naples.

Burnett, a former lifeguard, saw people standing on the side of the highway and thought they were just looking at an alligator.

Then he saw the car, its tires and a sliver of the chassis breaking the surface of the water.

After nearly five minutes underwater, one of the passengers, Simone Hyatt, emerged from the canal and staggered onto the bank. Swallowing water and struggling upside down in the front passenger seat, she had managed to open the door.

The car's driver, Tashana Brown, followed her out.

Another minute passed before Ms. Cox surfaced, screaming, ``My babies! My babies!''

Kendia and Kenisha had been underwater for nearly six minutes.

Burnett heard the mother's pleas and dove into the canal. Two other men who had stopped also dove in.

After first struggling with one of the front doors, Burnett managed to open the rear passenger door, reaching underneath and upward through the half-open window to reach the door's latch.

``I got the door open, but we couldn't see the babies,'' he said. ``They were completely underwater.''

Burnett and one of the other men went back under and inside the car and frantically pulled at the child seat holding Kenisha.

``We could see her ... she was flapping around like a rag doll,'' Burnett said.

The two men pulled Kenisha out in a little over a minute. She was not breathing. Her face was bruised, her body stiff.

Burnett stayed in the water to go after Kendia while the two other men carried Kenisha to shore. Ms. Brown, a flight attendant, performed CPR on the girl.

Going on seven minutes now, Kendia remained underwater, strapped in her seat.

Burnett blindly prodded inside the car, trying to feel for the other girl. Frustrated, he surfaced and yelled for a knife to cut through seat belt straps, then dove in again without waiting for one.

He managed to find the latch for Kendia's seat and pulled her out.

Kenisha had already begun breathing and Ms. Brown began to perform CPR on Kendia, before Burnett intervened.

``I popped her neck up so I could get some air into her,'' Burnett said. ``I felt for her pulse and there wasn't anything.''

Burnett placed Kendia on her side and pressed on her belly, pushing water out. He kept up the CPR until he detected her pulse and saw her gasp for air.

``I was just saying 'Come on baby, breathe','' said Burnett, 27, of Plantation. ``I'm just glad I was there.''

The infants were airlifted to a hospital in Naples and released the next day. Still vacationing in Naples last week, Ms. Cox said her children were being treated for an ear infection, but were well.

``We were singing 'Jesus Is Real' (in the car),'' she said. ``I guess I have to say that's what saved our lives. That and the guys that were there.''

True life hero stories...

89-Year-Old Woman Walking Across US

WEATHERFORD, Texas (AP) - There are a few things you ought to know about Doris Haddock before taking a walk with the 89-year-old woman.

No. 1: Despite her age, severe arthritis and her recent recovery from emphysema, she keeps a brisk pace.

No. 2: She waits for no one.

And No. 3: She walks with a purpose.

The soft-spoken, 5-foot ``Granny D'' is nearly halfway through a 3,055-mile walk across the country to call attention to campaign-finance reform.

She set out from Southern California on New Year's Day and expects to finish in Washington in January, walking six days a week, 10 miles a day. This week, she made her way down U.S. Highway 180 in the Texas summer heat.

Ms. Haddock said the cross-country trek was her idea, but she is making the walk with the backing of Common Cause, the Washington-based interest group that advocates campaign-finance reform.

The former secretary and shoe factory worker, whose only past political activity was participating in protests of nuclear tests in the 1950s, said political offices are, in effect, up for the highest bid.

``Our system has broken down,'' she said while walking along a hilly stretch of highway in Weatherford, 30 miles west of Fort Worth. ``To run today, even an honest man has to sell his soul to the big corporations to compete. And it's getting worse all the time.''

The Dublin, N.H., woman is so serious about taking her message to Congress that she braved the Mojave Desert - she was hospitalized four days for dehydration - and tapped her bank account for the trip.

She said she is trying to avoid taking money from Common Cause or other groups and tries to save cash by staying with people she meets along the way.

So trudges on with her backpack canteen strapped on and a big straw hat on her head, her son Jim and daughter-in-law Libby trailing her in an old Dodge van with a bed in the back. It usually takes four to five hours to make the 10-mile hike each day, including several 10-minute breaks.

The arthritis requires her to wear a brace that causes her to walk hunched over.

``I think it's great that some people want to take the country back,'' said Jerry Kershman, who broke from mowing his grass along the highway to greet Granny D and offer her a few dollars. ``I don't think our kids would be the way they are if they didn't see all this corruption in government.''

She is backing legislation to limit so-called soft money donations in federal campaigns. The measure died last September in the Senate.

``Nothing's happening because people are too afraid to stand up and say it's got to stop,'' she said. ``Everyone in Congress was elected under this system and they don't want to bite the hand that feeds them.''

She was making her way through Texas on Wednesday when the Texas governor, presidential candidate George W. Bush, announced he had raised a record $36 million in his first six months on the campaign trail.

Ahead of Ms. Haddock lie Arkansas, Missouri, Illinois, Indiana, Ohio, West Virginia and Virginia. She plans to reach Washington by her 90th birthday, Jan. 24

True life hero stories. Article. New York Times

Man Is Rescued by Stranger on Subway Tracks

Published: January 3, 2007

It was every subway rider’s nightmare, times two.

Tina Fineberg for The New York Times

Wesley Autrey.

Readers' Opinions

Share Your Thoughts

Would you jump onto the subway tracks to save a stranger?

Who has ridden along New York’s 656 miles of subway lines and not wondered: “What if I fell to the tracks as a train came in? What would I do?”

And who has not thought: “What if someone else fell? Would I jump to the rescue?”

Wesley Autrey, a 50-year-old construction worker and Navy veteran, faced both those questions in a flashing instant yesterday, and got his answers almost as quickly.

Mr. Autrey was waiting for the downtown local at 137th Street and Broadway in Manhattan around 12:45 p.m. He was taking his two daughters, Syshe, 4, and Shuqui, 6, home before work.

Nearby, a man collapsed, his body convulsing. Mr. Autrey and two women rushed to help, he said. The man, Cameron Hollopeter, 20, managed to get up, but then stumbled to the platform edge and fell to the tracks, between the two rails.

The headlights of the No. 1 train appeared. “I had to make a split decision,” Mr. Autrey said.

So he made one, and leapt.

Mr. Autrey lay on Mr. Hollopeter, his heart pounding, pressing him down in a space roughly a foot deep. The train’s brakes screeched, but it could not stop in time.

Five cars rolled overhead before the train stopped, the cars passing inches from his head, smudging his blue knit cap with grease. Mr. Autrey heard onlookers’ screams. “We’re O.K. down here,” he yelled, “but I’ve got two daughters up there. Let them know their father’s O.K.” He heard cries of wonder, and applause.

Power was cut, and workers got them out. Mr. Hollopeter, a student at the New York Film Academy, was taken to St. Luke’s-Roosevelt Hospital Center. He had only bumps and bruises, said his grandfather, Jeff Friedman. The police said it appeared that Mr. Hollopeter had suffered a seizure.

Mr. Autrey refused medical help, because, he said, nothing was wrong. He did visit Mr. Hollopeter in the hospital before heading to his night shift. “I don’t feel like I did something spectacular; I just saw someone who needed help,” Mr. Autrey said. “I did what I felt was right.”

General idea on 'hero'

If asked what a hero was... mine and most other's minds immediately rush to your traditional super-hero... such as Batman, Superman, Spider-man etc... I guess this is the world we live in today, where most films include one such hero.
You spend your childhood wishing you were a power ranger, or some other sort of fictional character who are built to "fight the bad guys". Traditionally dressed in a skin-tight suit, with a mask and their underwear on outside their costumes.
In my opinion, the ambition from a young age to be 'the good guy', the selfless hero who spends their life trying to save other people cannot be a bad thing, although the 'heroes' we hear about are a bit beyond any living man. They are the depiction of un-beatable, you never hear of batman dying on the end of a joker plan. Does this give young people the disillusionment of being invincible... or even immortal?
But what interests me is different portrayals of what the word 'hero' means. The difference between this child-like image of an immortal being, and an adult, who has seen a lot more of the world and its betrayal. The difference between a child's 'baddy' and an adult 'baddy'.
How does the view on such things change with age, ethnicity, religious beliefs... the difference between the innocent and the experienced (william blake). This is what I intend to delve into next.

Tuesday, 5 October 2010

Results - "what, in your opinion is a hero"

I put out a survey to ask who/what people saw as a hero... who their personal heroes were, and what their own definition of the word was... these are some of the results.

Ken - 21 years old.
"A hero isn't someone who has special powers
A hero isn't someone who wears a mask
A hero isn't someone who wears their underwear outside their trousers

A hero is someone who acts without thought for themselves,
A hero is someone who is always there for anyone when they need them to be
A hero is someone that would risk their lives for another human"

Jude - 9 years old.
"He can fly, invincible, never dies, super strong and always wins"

Rebecca - 37 years old.
"A hero to me is a someone who has dedicated their entire life to helping others, or it could be a teacher who has changed someone's life and inspired them"

Stephen - 60 years old.
"James Bond"

Monday, 4 October 2010

Traditional "superheroes"

This is a series of "superheroes" as the general view goes. The heroes of childhood dreams. The people with the costumes and the life-time aim of saving the world. With the super powers and invincible attitude.

Friday, 1 October 2010

Offset lithography video...

Offset lithography... this video has really helped me understand the magnitude of the processes involved in this type of print.